Team Bison took the time to understand the platform’s revenue generating pillars (advertising, publication sales and events) in order to learn how the website could best support them.
Team Bison used this research to build an integrated, bespoke system that included:
- A sophisticated modular content management system
- An advertising management system
- Analytics and tracking (including email tracking)
- Events management (including an events calendar and events content)
- An email marketing system that would support the sending of PDFs (which most email platforms don’t)
- Integration with SalesForce CRM – to enable the sales team to follow up leads
Team Bison created a prototype that enabled the client to ensure the functionality was fit for purpose, before the website was built.
Team Bison also made sure the site was flexible so it could evolve over time.
