The Harley Medical Group is a leading UK authority in cosmetic surgery, with over 35 years of experience in delivering the highest level of patient care. They offer a range of cosmetic surgical procedures, including breast enlargement, rhinoplasty, liposuction, abdominoplasty, and more. Their clinics are regulated by the Care Quality Commission, and their surgeons are registered with the General Medical Council.

The Harley Medical Group is the leading authority in cosmetic surgery, facial and body treatments, with clinics across the UK. Team Bison were challenged with revitalising The Harley Medical Group’s outdated website, plus integrating CRM and call management software into the site. The project was previously attempted and then cancelled when it exceeded both time and budget. Team Bison were able to complete work in just 3 months and to the agreed budget.

The client had a number of website issues that needed to be urgently addressed. The website hadn’t been updated for some time and was in desperate need of a design refresh. In addition, the client wanted to add enhanced features and functionality, to help their clients find clinics and make bookings.

From a technical standpoint, the existing website was underperforming. The outdated Content Management System (CMS) made it challenging to add new content and optimise the site for search engines. Furthermore, the antiquated software posed security and performance issues, resulting in a poor user experience and hindering the website's ability to rank effectively on search engines.

Team Bison conducted a thorough evaluation of the options available, considering the required timeline and budget constraints. The chosen solution was a complete rebuild of the website using the WordPress CMS, combined with custom-built ACF (Advanced Custom Field) modules adapted from a previous project Team Bison had developed for the Group. This approach ensured that the Harley Medical Group's digital marketing team would have a modern, consistent, and user-friendly content management system, all delivered within the stipulated budget and timeframe.

Once the plan was finalized, Team Bison worked collaboratively with the Harley Medical Group’s digital teams to swiftly initiate the website rebuild. This included carefully migrating all existing content to the new site to ensure a seamless transition and minimal disruption to operations.

During the course of the project, additional requirements emerged, including the integration of a new CRM system and call management software. These enhancements necessitated the rapid development of robust custom API integrations. Thanks to Team Bison's agility and expertise, they were able to quickly evaluate the expanded scope of work and incorporate these new elements into the existing project schedule, delivering a comprehensive and high-quality solution.