Vygon (UK) Ltd is a leading supplier of single-use medical and surgical products to the NHS. Their previous website couldn’t keep up with the demands of the business. Following a deep-dive, to understand core sales and business processes, Team Bison built a new website tailored to the needs of both the customer and business. This resulted in better operational efficiency, an increase in sales and better Google rankings

Vygon (UK) Ltd is a leading supplier of single-use medical and surgical products to the NHS. Their previous website couldn’t keep up with the demands of the business. Following a deep-dive, to understand core sales and business processes, Team Bison built a new website tailored to the needs of both the customer and business. This resulted in better operational efficiency, an increase in sales and better Google rankings

The Vygon website is a vital tool used to facilitate the purchase of vital medical equipment by the NHS. However, the website was unable to efficiently support such a diverse product catalogue.

For the team managing the website, loading the product catalogue was manual and very resource intensive, involving multiple imports of excel spreadsheets from the stock management system to the CMS (content management system). Products didn’t always display correctly, not always showing the full product information which was needed by both the Vygon sales team and the medics purchasing the products.

Furthermore, and the search function wasn’t working properly, so the sales team and customers could not find the products they were searching for. In short, the site was bad for the customer and bad for the company, costing time and losing potential sales.

Team Bison rebuilt Vygon’s website from the ground up, tailoring it to the needs of both the medics and the sales team.

To design the optimal website, Team Bison had to immerse themselves into the business, conducting a deep-dive into Vygon’s business and sales processes. This knowledge helped Team Bison take a diverse and complex product range and re-organise it into a more manageable website.

A simple process was established to upload products from the stock management system to the website, making the process smoother and more efficient. The product pages were rebuilt, so that enhanced product information, technical specs and video could be displayed.

Finally, the search function was improved, helping both medics and the sales team locate specific products more easily.

The new website had a vastly improved user experience with enhanced product information and a functional product search facility, enabling both medics and sale teams to locate products more effectively.

Efficiencies made to the product upload process freed up the digital marketing team to spend more time analysing website performance and optimising the website. This was further supported by the comprehensive tracking and analytics package set up by Team Bison.

Consequently, Vygon saw an increase in sales, better website performance and higher Google rankings.