The Health and Care Bill came into effect on July 1, 2022, requiring all NHS systems in the country to transition to Integrated Care Services (ICS). Each ICS consists of an Integrated Care Board (ICB), which is the new statutory body, and Integrated Care Partnerships (ICPs), which deliver localised solutions.

This shift means that healthcare will be more targeted and local, with the NHS working alongside local authorities and other organisations to deliver services.

Team Bison was commissioned to design and build a new website and intranet for the Bristol, North Somerset, and South Gloucestershire (BNSSG) Clinical Commissioning Group and six Integrated Care Partnership (ICP) websites.

We worked with the NHS EDI and digital teams to understand what end users and site administrators liked and disliked about the usability and design of the existing website. This feedback helped us to define our design recommendations and the agile approach to the build.

All design and user experience focus was heavily on the end users, ensuring high levels of empathy at every interaction. We also built a fully flexible modular CMS that allows the NHS digital marketing team to effortlessly populate content.

The website and intranet were built with a fully flexible modular CMS that allows digital marketing teams to effortlessly populate content. The CMS is robust and easy to use, and allows those with little to no experience to add and manage their content, including the ability to add iFrames, videos, PDFs, and images.

We created a website that is responsive, allowing for content to flow across all screen sizes. The website also includes automatic language translation and AA accessibility standards.

• A new user interface that comfortably adapts to different screen sizes, especially mobile, which accounts for 60% of traffic.


• Website compatibility that ensures the site works well with different browsers, especially Safari, Chrome, and Edge, which jointly account for almost 90% of traffic.


• Improved user accessibility by 26%.


• A 40% uplift in site performance.


• Increased organic SEO performance by 25%.


• Improved page speed from 1.6 seconds to 1.3 seconds.


• Integration with Microsoft Office 365 and Google Analytics 4.


• Data collection and management, including data and enquiry capture functionality, surveys, and complex surveys.


• SEO functionality, including the creation of rich snippets/schema meta data and redirections.


• Integration with Google Analytics 4, Search Console, and Tag Manager.


• Robust search functionality to find NHS services in a particular area.

The new website and intranet for the BNSSG Clinical Commissioning Group and six Integrated Care Partnerships have been a success. They are more user-friendly, accessible, and efficient than the previous websites. The new websites also meet the needs of the ICSs and their stakeholders, and they are well-positioned to support the delivery of healthcare services in the Bristol, North Somerset, and South Gloucestershire area.